Fractional marketing & growth leadership
The growth leadership your company needs, without the cost of a full-time C-level.
Senior marketing leadership for mid-sized companies across Europe and the US. We define the strategy, organize the team you already have, and execute what actually moves the business.
The math is simple
A senior growth director is expensive. Getting the hire wrong, even more so.
- ·Slow to hire and hard to reverse
- ·Fixed cost of 40 h, whether you need them or not
- ·Months until the first result
- →Senior leadership 2–3 days a week
- →Start in weeks, no hire required
- →Flexible commitment, results from month one
How I work
A ladder, not a menu.
Each level builds on the one before: judgment first, then direction, and execution as a consequence — never the other way around.
Growth diagnosis
A 2–4 week sprint: business audit, real opportunities, bottlenecks and an actionable roadmap. You leave with clarity on what to move first — whether we work together afterwards or not.
Fractional leadership
Your part-time CMO / Head of Growth: strategy, priorities, KPIs and direction of the team and agencies you already have. The senior head that turns activity into growth.
Leveraged execution
Performance, data and martech automation delivered by senior specialists from my network, under my direction. Senior judgment on every decision, efficient execution on every deliverable.
Who’s behind Kupu
15+ years leading growth at the world’s largest media companies.
I’m Diego Lopez. For over fifteen years I’ve led marketing and growth at Warner Bros. Discovery, FOX, Paramount and CNN, where I learned what separates brands that grow from those that merely spend.
Kupu was born from a simple observation: many mid-sized companies have a team, a budget and ambition, but lack the senior head to make it all pull in the same direction. Hiring a full-time C-level is expensive, slow and often more than the business needs right now.
I fill that role on a fractional basis: I lead your growth the way an in-house CMO would, at a fraction of the cost and without the risk of a hire. I work on every project personally and, when the challenge calls for it, I activate a network of senior specialists with experience at consultancies like Globant and at global media and technology companies.
Your business evolves. Your strategy should too.
Track record
Some of the brands we’ve worked with.
Start with a diagnosis.
Tell me where your business stands and where you feel the friction. I reply personally, usually within 48 hours.
Prefer to talk directly?
Book 30 minutes